Act-On Software
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Location
Headquarters: Portland, Oregon, United States, North America
Region: Oregon
Country: US
Continent: North America
About
Act-On is a marketing automation company that provides AI-driven, agile marketing automation to create, measure, and refine campaigns for B2B and B2C organizations. It offers multichannel marketing capabilities, lead generation, lead scoring, analytics and reporting, and integrations with martech stacks to streamline campaigns. Based on a global footprint, Act-On emphasizes enterprise-grade features, deliverability services, and professional services to support marketing teams. The company positions itself as a partner with strong customer support and education resources to help marketers drive pipeline and ROI.
Act-On Software provides a marketing automation platform for B2B and B2C organizations to create, measure, and refine multichannel campaigns. The company offers features including lead scoring, analytics, email marketing, and CRM integration, positioning itself as an independent provider focused on marketing efficiency and AI-driven solutions.
Act-On Software, Inc.
2008
for_profit
active
Industries
Primary Industry: Business Services
Categories
Funding & Financials
series_unknown
92000000
10m-50m
private
Investors
Founders
Raghu Raghavan
Robert Salzman
Leadership
Technology Stack
Products
Marketing Automation Software: A cloud-based platform that automates marketing campaigns across multiple channels to engage prospects and customers.
Email Marketing: Automated email and omni-channel marketing tools to deliver targeted communications with high deliverability.
Advanced Marketing Analytics: AI-powered analytics that provide insights and reporting to measure marketing campaign performance and ROI.
Lead Generation: Tools to automate the capture and nurturing of prospects through multichannel marketing journeys.
Lead Scoring: Frameworks and AI-driven models to assess and prioritize leads based on buyer intent and engagement.
Martech and CRM Integrations: Integration capabilities that connect Act-On with over a thousand marketing technologies and CRM systems to synchronize data and workflows.