Babylist
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Location
Headquarters: Emeryville, California, United States, North America
Region: California
Country: US
Continent: North America
About
Babylist is the leading online baby registry and shopping platform that allows families to create universal registries from any store, browse expert Guides, and shop curated baby gear. It serves growing families by combining registry creation, product recommendations, and health resources, with a focus on convenient access to items from major retailers and its own Babylist Shop. The company operates primarily in the United States with an emphasis on pregnancy and early parenting. It emphasizes helpful guides, caregiver resources, and a free registry experience for new and expectant parents.
Babylist operates an online platform that allows expecting parents to create universal registries from any retailer and shop curated baby gear. It serves growing families by combining registry creation, product recommendations, and health resources, including access to insurance-covered breast pumps and wellness content. The company facilitates purchases through its registry, app, and ecommerce sh
Baby List, Inc.
2011
for_profit
active
Industries
Primary Industry: Retail
Categories
Funding & Financials
Series C
51300000
200m-1b
private
Investors
Founders
Natalie Gordon
Leadership
Technology Stack
Products
Babylist Universal Baby Registry: An online registry platform that allows users to add items from any store to a single baby registry with an interactive checklist.
Babylist Baby Registry Button: A browser bookmarklet that enables users to add items from any online store directly to their Babylist registry.
Babylist Product Guides: A collection of expert-vetted guides covering topics from pregnancy to parenting to assist users in making informed decisions.
Babylist Shop: An online store featuring curated baby products, gear, and kits selected and tested by parents and experts.
Breast Pump Insurance Ordering Service: A service that assists users in ordering a breast pump through their health insurance by handling provider contact and billing.
Expectful App: A mobile app offering daily meditations tailored to pregnancy and early parenting stages.
Funding rounds
SERIES_C · 40000000 · (2021-11-01T00:00:00)
