BlueConic
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Location
Headquarters: Boston, Massachusetts, United States, North America
Region: Massachusetts
Country: US
Continent: North America
About
BlueConic provides a customer data platform-like capability that helps marketers unify and activate first-party data in real time. The company emphasizes consent-driven data, dynamic customer profiles, and autonomous, AI-assisted personalization to deliver targeted experiences across channels while maintaining governance. Its solutions are oriented toward retail, consumer goods, travel and hospitality, and financial services, enabling teams from data engineering to growth and paid media to collaborate around customer journeys.
BlueConic provides a customer data platform that unifies and activates first-party data in real time. The company enables marketers to create dynamic customer profiles and deliver personalized experiences across channels while maintaining governance. Its solutions serve retail, consumer goods, travel, and financial services sectors.
BlueConic, Inc.
2010
for_profit
active
Industries
Primary Industry: Business Services
Categories
Funding & Financials
series_unknown
35500000
10m-50m
private
Investors
Founders
Bart Heilbron
Martijn van Berkum
Leadership
Technology Stack
Products
Customer Data Platform: A platform that unifies customer data, creates AI-powered segments, and activates them across channels in real time.
Experiences by Jebbit: A tool to create interactive and engaging experiences that collect customer data and insights.
Cart Abandonment: A pre-configured CDP solution designed to capture shopper behavior and trigger personalized recovery campaigns in real time.
Connections: A suite of integrations that unify and activate first-party customer data across various marketing, advertising, CRM, e-commerce, analytics, and identity platforms.
Purpose-Built Solutions: Pre-configured packages designed to address specific marketing challenges such as lead generation, product discovery, cart abandonment, and next best action.
