Location
Headquarters: Stockholm, Stockholms Lan, Sweden, Europe
Region: Stockholms Lan
Country: SE
Continent: Europe
About
Centra is a fashion-focused ecommerce solution enabling fashion and lifestyle brands to sell directly to consumers and through wholesale channels. The platform supports multi-market, localized stores with global reach, and emphasizes headless capabilities, PIM for fashion, and composable commerce to manage complex product data, pricing, and campaigns. It targets fashion brands seeking cross-border ecommerce, omnichannel operations, and digital showrooms, with use cases spanning DTC, wholesale, and connected commerce. Headquartered in the global fashion landscape, Centra highlights fast, localized storefronts across numerous markets.
Centra provides a commerce platform designed for fashion brands to manage global direct-to-consumer and digital wholesale operations. The solution supports multi-market localized storefronts and utilizes headless, composable architecture to handle complex product data and pricing. It serves fashion and lifestyle companies seeking omnichannel capabilities and cross-border sales infrastructure.
Centra Technology AB
2016
for_profit
active
Industries
Primary Industry: Software
Categories
Funding & Financials
corporate_round
11200000
10m-50m
private
Investors
Founders
Frans Rosén
Jenna Holcombe
Johan Hemberg
Martin Jensen
Piotr Zaleski
Leadership
Technology Stack
Products
Centra Ecommerce Platform: A cloud-based, headless ecommerce platform designed for fashion and lifestyle brands to manage direct-to-consumer and wholesale sales globally.
Centra Showroom: A digital wholesale showroom for fashion brands to manage preorders, reorders, and orders with buyers through an online platform.
Centra Subscription Module: A native subscription management system within the ecommerce platform for selling products on recurring delivery schedules.
Centra Omnichannel Commerce: A platform capability that integrates direct-to-consumer, wholesale, marketplaces, and physical retail sales channels into a unified system.
Centra Product Information Management (PIM): An integrated product information management system tailored for complex fashion and lifestyle product data.
Centra API and Integrations: An API-driven architecture that enables integration with third-party systems for payments, shipping, ERP, marketing, and more.
