Location
Headquarters: Chicago, Illinois, United States, North America
Region: Illinois
Country: US
Continent: North America
About
Circana is a global consumer insights company that combines behavioral data and industry analytics to help brands understand shopper behavior, market trends, and performance across product lifecycles. The company offers integrated data platforms and analytics—including Liquid Data and various solution areas like Market, Consumer, Analytics, and Supply Chain—to measure demand, forecast outcomes, and optimize growth. Its offerings cover multiple industries and retail channels, with emphasis on CP G categories, beauty, food and beverage, apparel, and consumer technology, among others. Headquartered with offices worldwide, Circana positions itself as a comprehensive source of cross‑industry data and analytics for strategic decision making.
Circana is a global consumer insights company that provides behavioral data and industry analytics to help brands understand shopper behavior and market trends. It offers integrated data platforms and analytics solutions to measure demand, forecast outcomes, and optimize growth across various retail channels and product categories. The company serves brands and retailers by transforming complex da
Circana, LLC
2023
for_profit
active
Industries
Primary Industry: Business Services
Categories
Funding & Financials
Private Equity
$1.2B
under-1m
private
Investors
Leadership
Hannah Kim — Chief Legal Officer
Amy Marentic — President, Global Solutions
Rob Liguori — President of Global Video Games and Entertainment
Jeremy Allen — Chief Commercial Officer
Cara Pratt — President, Global Retail and Media
Misty Muscatel Davis — Chief Marketing Officer
Susan Schwallie — President, Food and Beverage Consumption
Technology Stack
Products
Liquid Data® Technology Platform: A data platform integrating extensive consumer, retail, and market data with AI-driven analytics to provide insights on market share and consumer behavior.
Emiri™: A conversational AI tool within Unify+™ that provides automated insights and answers to data queries via voice or text input.
Liquid Data Go: A solution tailored for small to medium-sized businesses providing curated reports and insights to understand market, customers, and competition.
Household Lift™ Measurement Solution: A measurement tool that helps advertisers assess the impact of campaigns on offline sales with improved accuracy and insight.
NCSolutions (NCS) Media Capabilities: Media planning and measurement services that help clients optimize media investments and understand marketing tactic performance across channels.
Market Share Drivers: An analytic solution that helps U.S. CPG retailers identify and quantify drivers of their market share changes.
Funding rounds
Private Equity · $1.2B · (2024-04-23) · Lead: Vestar Capital Partners
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