Direct Digital Holdings
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Location
Headquarters: Houston, Texas, United States, North America
Region: Texas
Country: US
Continent: North America
About
Direct Digital Holdings is an end-to-end advertising and marketing technology company that provides digital advertising solutions, data-driven campaign optimization, and programmatic capabilities for brands, agencies, and publishers. The company operates across the United States with a focus on connecting buyers and publishers through its ad-tech ecosystem, including both buy-side and supply-side capabilities. Its portfolio includes multiple brands and a commitment to efficiency, insights, and ROI across general and niche audiences. Headquartered in Houston, TX, Direct Digital Holdings emphasizes growth for middle-market advertisers and Fortune 500 companies alike.
Direct Digital Holdings operates an end-to-end advertising technology ecosystem that connects advertisers with publishers through programmatic solutions. The company provides both sell-side supply-side platform services and buy-side data optimization tools for brands and agencies across various media channels.
Direct Digital Holdings, Inc
2018
for_profit
active
Industries
Primary Industry: Media & Internet
Categories
Funding & Financials
Public Company
110400000
50m-100m
ipo
NASDAQ:DRCT
nasdaq
Investors
Founders
Keith Smith
Leadership
Technology Stack
Products
Colossus SSP: A supply-side platform that enables publishers to monetize their digital advertising inventory through programmatic advertising.
Orange 142: A digital media and advertising technology company providing advertising and marketing strategies for small to midsized companies.
Demand-Side Platform (DSP): A buy-side platform that allows advertisers and agencies to purchase digital advertising inventory programmatically in real-time.
Buyer Assist by Colossus SSP: A multicultural supply chain solution that connects advertisers with diverse and multicultural publisher inventory.
Project Momentum: An educational and advertising assistance initiative to help diverse-owned publishers participate fully in programmatic advertising.
