Location
Headquarters: Paris, Ile-de-France, France, Europe
Region: Ile-de-France
Country: FR
Continent: Europe
About
Equativ is an independent global advertising technology company offering an all-in-one, end-to-end media platform that combines advanced technology, consumer research, and data intelligence to optimize attention, quality, and outcomes for advertisers, publishers, and retailers. The company serves advertisers, publishers, and retailers worldwide with solutions for monetization, CTV, retail media, and creative enhancements, aiming to maximize inventory value and campaign performance. Equativ emphasizes Maestro by Equativ for curation and a data-driven approach to campaign planning and optimization, with a focus on transparency and efficiency across multiple channels. The organization is headquartered globally and actively markets its capabilities for advertisers and publishers through a suite of platform and solution offerings.
Equativ is an independent advertising technology company providing an end-to-end media platform for advertisers, publishers, and retailers. The company offers solutions for monetization, connected TV, and retail media through its Maestro platform, focusing on data-driven campaign optimization and transparency.
Smart AdServer, SAS.
2001
for_profit
active
Industries
Primary Industry: Business Services
Categories
Funding & Financials
Debt
unknown
50m-100m
private
Investors
Leadership
Technology Stack
Products
Maestro by Equativ: A programmatic curation platform that enables buyers and sellers to target audiences across all creative formats, manage deals efficiently, and securely use first-party data.
Serverside.AI CTV Ad Server: A server-side ad serving solution for connected TV that delivers targeted video ads across networks and platforms.
Kamino Retail Media: A retail media ad-serving solution that helps retailers and agencies build and manage retail media strategies with access to premium inventory and retail data.
Ad Enhancements: A suite of creative ad enhancements that improve the performance of standard ad formats like CTV, video, display, and native ads without extra creative work.
Retail Media Solutions: A set of tools and services for retailers and agencies to create, manage, and scale retail media advertising campaigns with access to premium inventory and retail data.
Funding rounds
Acquired · (2023-02-23)
Debt Financing · (2021-07-01)
