
Fifty5Blue
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Location
Headquarters: London, England, United Kingdom, Europe
Region: England
Country: GB
Continent: Europe
About
Fifty5Blue is a global leader in media measurement and analytics, operating in more than 80 countries. Its independent, hybrid cross-media audience measurement combines trusted audience panels with large-scale data to establish a single, coherent view across platforms and markets. This enables content owners, advertisers and platforms to plan and invest with clarity and confidence. The company focuses on audience measurement, insights, and advertising intelligence.
Fifty5Blue provides cross-media audience measurement and analytics services to content owners, advertisers, and platforms. The company combines audience panels with large-scale data to deliver insights for planning and investment decisions across multiple markets.
Fifty5Blue
for_profit
active
Industries
Primary Industry: Business Services
Categories
Funding & Financials
Late Stage
private
Leadership
Technology Stack
Products
People Meter 7: A device that measures TV viewing on sets, including live and catch-up services, using a touch-screen tablet interface and audio content detection technology.
TechEdge Audience Analytics: A suite of software and applications for analyzing audience viewing data, trends, and signals across multiple markets to support media planning and buying.
TGI (Target Group Index): A market-media study providing extensive data on consumer media consumption, brand usage, attitudes, and lifestyle for audience profiling and targeting.
RateOnAir Audience Meter: A portable personal meter using audio watermarking technology to measure out-of-home media consumption across TV and radio.
Atria Panel Management and Data Processing: A cloud-based platform for managing audience panels, processing data, and storing measurement information for TV audience research.