GOOD GOOD
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Location
Headquarters: Reykjavík, Gullbringusysla, Iceland, Europe
Region: Gullbringusysla
Country: IS
Continent: Europe
About
GOOD GOOD is a food brand that makes sugar-free jams, jellies, and spreads using real, non-GMO ingredients. Born in Reykjavik and produced in the EU, the company emphasizes no added sugar while delivering nostalgic flavors in a variety of fruit spreads. It operates primarily in the United States, including Austin, Texas, and distributes internationally through its online store and store locator. The brand also highlights charitable efforts, including a reforestation donation with bundle purchases and a focus on natural, low-sugar, plant-based products.
GOOD GOOD produces and sells no-added-sugar jams, spreads, and sweeteners using natural ingredients. The company targets health-conscious consumers seeking low-sugar, keto-friendly, and diabetes-friendly food options. It distributes its products internationally through online channels and retail stores.
GOOD GOOD hf.
2015
for_profit
active
Industries
Primary Industry: Manufacturing
Categories
Funding & Financials
Series B
27800000
private
Investors
Founders
Agnar Lemacks
Gardar Stefansson
Johann Kristjansson
Leadership
Technology Stack
Products
No Added Sugar Jams: Fruit-based spreads made without added sugar, using natural sweeteners and containing a high fruit content.
No Added Sugar Jellies: Clear fruit spreads made from fruit juice without added sugar, sweetened naturally and suitable for various dietary needs.
No Added Sugar Fruit Spreads: A range of fruit-based spreads including jams, jellies, and marmalades made without added sugar and using natural sweeteners.
Vegan Lemon Curd: A plant-based lemon curd made without added sugar, using natural sweeteners and designed for various culinary uses.
Choco Hazel Spread: A chocolate and hazelnut spread without added sugar, suitable for vegetarians and made with natural ingredients.
Special Occasion Gift Set: A curated set of selected jams and a custom jam spoon packaged for gifting purposes.
Funding rounds
CONVERTIBLE · 33000000 · (2021-05-01T00:00:00)
SERIES_A · 31000000 · (2021-01-01T00:00:00)
ANGEL · 6600000 · (2018-12-01T00:00:00)
