Goodway Group
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Location
Headquarters: New York, New York, United States, North America
Region: New York
Country: US
Continent: North America
About
Goodway Group is a leading advertising agency specializing in data-driven marketing and retail media activation. They offer consulting, multi-channel media strategy, performance marketing, and retail media acceleration to help brands optimize spend and maximize ROI. With a focus on outcomes and proprietary GOES technology, they serve clients across industries from healthcare to consumer brands, delivering measurable growth and audience-focused campaigns. The company operates with a fully remote, experienced team and emphasizes independent, client-first partnerships.
Goodway Group is a digital marketing agency specializing in data-driven advertising and retail media activation. The company provides consulting, multi-channel media strategy, and performance marketing services to help brands optimize spend and maximize ROI. It utilizes proprietary GOES technology to deliver measurable growth for clients across various industries.
Goodway Group, Inc.
1929
for_profit
active
Industries
Primary Industry: Business Services
Categories
Funding & Financials
Growth Stage
50m-100m
private
Founders
David Wolk
Leadership
Technology Stack
Products
Consulting + Digital Marketing Advisory: Provides strategic guidance to optimize marketing operations, technology, and data systems for businesses.
Media + Programmatic Media Buying: Manages and executes digital media campaigns across channels like CTV, display, native, and audio using programmatic technology.
Retail Media Activation: Supports brands and retailers in building, scaling, and optimizing retail media networks to drive commerce and advertising revenue.
Performance Marketing Services: Delivers targeted marketing campaigns focused on measurable outcomes like conversions and return on ad spend.
Search Engine Optimization (SEO): Improves website visibility and organic search rankings to increase traffic and engagement.
Conversion Rate Optimization (CRO): Enhances the customer journey and website experience to increase the percentage of visitors who complete desired actions.