IAB (Interactive Advertising Bureau)

Headquarters: New York, New York, United States, North America

Region: New York

Country: US

Continent: North America

The Interactive Advertising Bureau (IAB) is a trade association that empowers the media and marketing industries to thrive in the digital economy. It develops and promotes governance, standards, and best practices for digital advertising, measurement, and privacy, supporting member companies across the global advertising ecosystem. IAB convenes industry leaders, conducts training, and hosts events to advance education and collaboration within the digital media landscape. It operates internationally with activities and centers focused on policy, technology, and education in the United States and beyond.

The Interactive Advertising Bureau (IAB) is a trade association that develops standards, best practices, and research for the digital advertising industry. It supports media companies, brands, and technology firms by advocating for policy, providing education, and facilitating collaboration within the global advertising ecosystem.

Primary Industry: Organizations