Location
Headquarters: Bellevue, Washington, United States, North America
Region: Washington
Country: US
Continent: North America
About
iSpot is a TV ad measurement company that provides unified measurement across linear and streaming environments to prove and optimize ad performance. It offers insights into creative effectiveness, impressions, second-by-second attention, and brand outcomes through a proprietary ad catalog and direct integrations with hundreds of platforms, serving brands, agencies, and publishers. The company leverages access to tens of millions of devices and partnerships with streaming platforms and DSPs to benchmark and compare ad performance across categories. Headquartered in the United States, iSpot positions itself as a comprehensive source for TV advertising data and competitive intelligence.
iSpot.tv provides TV ad measurement and attribution solutions for brands, agencies, and publishers. The company tracks ad performance across linear and streaming platforms using a proprietary ad catalog and direct platform integrations. This enables clients to assess creative effectiveness and benchmark results in real time.
iSpot.tv, Inc.
2012
for_profit
active
Industries
Primary Industry: Business Services
Categories
Funding & Financials
Private Equity
765300000
10m-50m
private
Investors
Founders
Sean Muller
Leadership
Technology Stack
Products
End-to-End Video Ad Measurement: A service that measures the effectiveness of TV ads across the entire ad lifecycle, linking ad impressions to business outcomes.
Creative Testing and Effectiveness Measurement: A tool to evaluate and optimize TV ad creatives by measuring their impact on brand lift and purchase intent.
Audience Measurement and Frequency Management: A service that tracks ad frequency and audience exposure to reduce wasted impressions and optimize ad allocation across linear and streaming TV.
Attribution and Conversion Data Integration: A solution that connects TV ad exposure to downstream consumer actions such as visits, leads, and purchases for full-funnel attribution.
TV Ad Catalog and Competitive Benchmarking: A database and analytics platform that catalogs TV ad creatives and provides competitive insights across advertisers and categories.
Funding rounds
Private Equity · $325M · (2022-04-27) · Lead: Goldman Sachs
Series C · $30M · (2018-09-26) · Lead: Insight Partners,Madrona
Series B · $21.9M · (2015-05-19) · Lead: Insight Partners