MadeiraMadeira
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Location
Headquarters: Curitiba, Parana, Brazil, South America
Region: Parana
Country: BR
Continent: South America
About
MadeiraMadeira is Brazil’s largest online retailer for furniture and home decor, offering millions of products for living spaces across the country. The company specializes in a wide range of home furnishings—from bedrooms and kitchens to living rooms and outdoor areas—along with decor and fixtures. It operates primarily in Brazil and serves customers through an omnichannel approach with delivery, assembly services, and periodic promotions and discounts. MadeiraMadeira emphasizes affordable home solutions and seasonal offers across a broad catalog.
MadeiraMadeira is Brazil’s largest online retailer for furniture and home decor, offering millions of products for living spaces. The company serves customers through an omnichannel approach that includes e-commerce, a marketplace model, and physical guide shops. It specializes in home furnishings, decor, and fixtures, emphasizing affordable solutions and delivery services.
MadeiraMadeira Comércio Eletrônico S/A
2009
for_profit
active
Industries
Primary Industry: Retail
Categories
Funding & Financials
Series E
331900000
50m-100m
partnership
Investors
Founders
Daniel Scandian
Marcelo Scandian
Robson Privado
Leadership
Daniel Scandian — CEO & Founder
Marcelo Scandian — CXO & Co-Founder
Carlos Eduardo Annibelli Baron — CFO
Santiago Antoranz Pons — Vice President of Procurement & Private Label
Felipe Toazza Caldeira — Vice President of Technology
Carlos Eduardo Annibelli Baron — CFO
Christian Friedland — board_member
Fabricio Bossle — board_member
Technology Stack
Products
Home Furniture: A range of furniture products for various home environments including living rooms, dining rooms, bedrooms, and offices.
Home Decoration Items: Decorative products for enhancing the aesthetic appeal of home interiors and exteriors.
Building and Construction Materials: Materials used for construction and home improvement projects including wood, fittings, and hardware.
Home Organization Products: Storage and organizational solutions for household items such as clothes, linens, and accessories.
Garden and Outdoor Products: Products designed for outdoor use including garden furniture, artificial grass panels, and irrigation hoses.