Location
Headquarters: San Francisco, California, United States, North America
Region: California
Country: US
Continent: North America
About
Mixpanel provides product and web analytics platforms that help teams analyze user behavior, identify how users engage, convert, and retain, and take action without SQL bottlenecks. The platform enables tracking, analyzing, and acting on user insights across product and website experiences, with features like metric trees, experiments, and data governance. It positions itself as an AI-powered data clarity platform for product, engineering, marketing, and data teams globally to drive faster, evidence-based decisions.
Mixpanel provides a product analytics platform that helps teams track, analyze, and act on user behavior data across digital products and websites. It serves product, engineering, and marketing teams by offering real-time insights, experimentation tools, and data governance features to drive evidence-based decisions. The company targets businesses seeking to understand user engagement, conversion,
Mixpanel, Inc.
2009
for_profit
active
Industries
Primary Industry: Media & Internet
Categories
Funding & Financials
Series C
305500000
50m-100m
private
Investors
Founders
Suhail Doshi
Tim Trefren
Leadership
Technology Stack
Products
Product Analytics: A platform to measure and optimize product performance by analyzing user behavior and engagement.
Warehouse Connectors: Native connectors that sync trusted data from data warehouses to Mixpanel for unified analysis.
Session Replay: A tool that records and replays user sessions to observe user journeys and behaviors within digital products.
Integrations: Connectors that integrate Mixpanel with other tools and customer data platforms to streamline analytics workflows.
SDK (Software Development Kit): Developer tools that enable streaming of data directly from digital products into Mixpanel for real-time analytics.
Mixpanel AI: An always-on product intelligence system with AI agents, business-aware context, and native integrations for proactive product analytics.
Funding rounds
SERIES_C · 200000000 · (2021-11-01T00:00:00)
SERIES_B · 65000000 · (2014-12-01T00:00:00) · Lead: Andreessen Horowitz
SERIES_A · 10300000 · (2012-05-01T00:00:00) · Lead: Andreessen Horowitz
SEED · 1300000 · (2011-05-01T00:00:00)
ANGEL · 500000 · (2010-02-01T00:00:00)
SEED · 130000 · (2009-09-01T00:00:00) · Lead: Y Combinator