RainFocus
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Location
Headquarters: Lehi, Utah, United States, North America
Region: Utah
Country: US
Continent: North America
About
RainFocus provides an integrated event management platform designed for B2B events, offering capabilities across planning, management, and experience to streamline and optimize event programs. The platform unifies event marketing, registration, content management, attendee engagement, speaker enablement, exhibitor activation, and multiple experience types (in-person, hybrid, virtual) on one system. It targets industries such as associations, retail, financial services, technology, and agencies, helping marketers and event professionals drive growth through data-driven insights and portfolio orchestration. Headquartered to serve a global audience, RainFocus emphasizes a seamless, performance-driven approach to event experiences and ROI.
RainFocus provides an integrated event management platform for B2B organizations, unifying planning, registration, content, and engagement across in-person, virtual, and hybrid experiences. The software targets marketers and event professionals in sectors such as technology, financial services, and associations, enabling data-driven insights and ROI optimization. By centralizing event data, the pl
RainFocus, LLC
2013
for_profit
active
Industries
Primary Industry: Software
Categories
Funding & Financials
Series C
101500000
50m-100m
private
Investors
Founders
Doug Baird
Leadership
Technology Stack
Products
RainFocus Event Management Platform: A unified platform for managing all types of events, from marketing to audience engagement and sales acceleration.
RainFocus for Salesforce App: An app that integrates RainFocus event insights directly into Salesforce to help sales teams engage prospects and track event impact.
Benchmark Assessment: A self-guided tool that compares an organization's event performance against industry benchmarks using over 150 KPIs.
Event Branding Platform: A platform to create and manage consistent branding across all event touchpoints including landing pages, registration, and on-site materials.
Client Success and Support Services: A service team that provides guidance, technical support, and strategic assistance to optimize event execution using RainFocus.
Funding rounds
Series C · (2021-09-07) · Lead: Kohlberg Kravis Roberts & Co.
Series Unknown · $2.5M · (2020-10-09)
Private Equity · $40M · (2019-01-08) · Lead: JMI Equity