RealTruck.Com
We're hiring — explore open roles below and apply in a few clicks.
Location
Headquarters: Ann Arbor, Michigan, United States, North America
Region: Michigan
Country: US
Continent: North America
About
RealTruck is a retailer specializing in aftermarket accessories for trucks, Jeeps, and Broncos, offering a wide range of products from tonneau covers and bed caps to nerf bars, running boards, wheels, and tires. The company operates internationally with flagship and regional pages, including RealTruck Australia and Europe, and provides brand partnerships and customer care focused on the truck lifestyle. RealTruck emphasizes a large catalog of exterior and interior accessories designed to enhance protection, utility, and style for pickup trucks and off-road vehicles. Headquartered around Ann Arbor, Michigan, the brand serves customers primarily in North America with international reach.
RealTruck is an online retailer specializing in aftermarket accessories for pickup trucks, Jeeps, and Broncos. The company sells products such as tonneau covers, running boards, and floor mats through its website and a network of dealers. Its offerings focus on enhancing the utility, protection, and style of off-road and truck vehicles.
RealTruck, Inc.
1998
for_profit
active
Industries
Primary Industry: Retail
Categories
Funding & Financials
series_unknown
$300M
50m-100m
private
Investors
Founders
Scott Bintz
Leadership
Technology Stack
Products
Truck Bed Covers: Protective covers designed to fit truck beds, providing security and weather protection for cargo.
Truck Steps: Steps that attach to trucks or SUVs to provide easier access to the vehicle cabin or bed.
Floor Mats and Liners: Protective mats and liners designed to shield vehicle floors from dirt, moisture, and wear.
Racks and Carriers: Equipment mounted on vehicles to carry bikes, cargo, or other gear securely during transport.
Bed Liners and Mats: Protective liners and mats that shield truck beds from damage and wear during cargo transport.
Bumpers: Replacement or aftermarket bumpers for trucks and SUVs that provide protection and mounting points for accessories.
Funding rounds
Debt Financing · $300M · (2026-04-23)
Series Unknown · (2022-04-19)
Acquired · (2015-04-01)
