Location
Headquarters: Fuschl Am See, Salzburg, Austria, Europe
Region: Salzburg
Country: AT
Continent: Europe
About
Red Bull is a global beverage company known for its energy drinks and its extensive involvement in sports, culture, and media. The company markets a range of energy drinks and editions, supports athletes and events, and produces content including livestreams and films through its media properties. Headquartered in Austria, Red Bull operates worldwide, combining product branding with sponsorships and entertainment to reach audiences across multiple regions.
Red Bull GmbH manufactures and markets energy drinks and other beverages globally. The company targets consumers through its flagship products and extensive sponsorships in extreme sports and entertainment. It also produces media content via Red Bull Media House to support its brand presence.
Red Bull GmbH
1987
for_profit
active
Industries
Primary Industry: Media & Internet
Categories
Funding & Financials
Late Stage
over-1b
private
Founders
Chaleo Yoovidhya
Dietrich Mateschitz
Leadership
Technology Stack
Products
Red Bull Energy Drink: A carbonated energy drink designed to provide a boost of energy and mental alertness.
Red Bull Sugarfree: A sugar-free version of the Red Bull Energy Drink providing energy without sugar content.
Red Bull Zero: A zero-calorie energy drink variant of Red Bull designed to provide energy without calories or sugar.
Red Bull Editions (Summer, Green, Purple, Yellow, Blue, White, Pink, Lilac, Ice, Apricot): Flavored variants of Red Bull Energy Drink offering different taste profiles while providing energy.
Red Bull Hangar-7: A venue and experience center featuring motorsport exhibits, aviation displays, culinary offerings, and live events.
Red Bull Sports and Cultural Events: Organized events and competitions in sports such as dance, cliff diving, esports, and racing.
