Reduce
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Location
Headquarters: Atlanta, Georgia, United States, North America
Region: Georgia
Country: US
Continent: North America
About
Reduce Everyday designs and sells reusable drinkware for families, including water bottles, tumblers, mugs, and barware, with a focus on spill-proof and insulated options. Their product lines cover hydration, coffee, kids, and accessories, and they emphasize sustainability through partnerships to reduce plastic waste. The brand markets worldwide through an e-commerce storefront and social media channels, highlighting practical design for everyday use and on-the-go lifestyles.
Reduce Everyday designs and sells reusable drinkware, including water bottles, tumblers, and mugs, for eco-conscious consumers. The company focuses on spill-proof and insulated products for families and on-the-go lifestyles, marketing through its e-commerce platform and social media.
Base Brands LLC
2006
for_profit
active
Industries
Primary Industry: Retail
Categories
Funding & Financials
10m-50m
private
Founders
Ken Kreafle
Leadership
Technology Stack
Products
Saltini 16 oz: A 16 oz vacuum-insulated stainless steel tumbler designed to keep drinks cold for up to 10 hours with a 360° salt and sip lid for cocktail mixing.
Hot1 24 oz: A 24 oz vacuum-insulated stainless steel travel mug that keeps beverages hot for up to 8 hours with an adjustable sip speed lid and splash-proof design.
Halo 32 oz: A 32 oz spill-proof tumbler with a straw, designed for hands-free hydration and compatibility with cupholders for on-the-go use.
Aspen: A tumbler designed for cold beverages, featuring a dual-use lid for sipping or sealing, a no-sweat sleeve, and compatibility with chunky drinks like smoothies and boba.
Coldee 14 oz: A 14 oz spill-proof cup with a screw-on lid and handle, designed for children with features that support easy gripping and compatibility with cupholders and booster seats.
Coldee Straw Set 4PK: A set of four replacement straws designed for the Coldee cup to maintain spill-proof functionality and ease of use.
