Sensor Tower
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Location
Headquarters: San Francisco, California, United States, North America
Region: California
Country: US
Continent: North America
About
Sensor Tower provides a comprehensive digital market insights platform that measures mobile app performance, advertising and audience engagement. The company aggregates data across mobile apps and web to deliver app store analytics, ad performance insights, and cross-channel consumer behavior. Headquartered in San Francisco, Sensor Tower serves global digital leaders with data derived from first‑party panels and app store APIs to inform growth, marketing, and product decisions.
Sensor Tower provides mobile app intelligence and digital market insights by aggregating data from app stores and first-party panels. Its platform offers analytics on app performance, advertising effectiveness, and audience demographics to help brands optimize marketing and product strategies. The company serves global enterprises, media agencies, and gaming studios seeking visibility into the mob
Sensor Tower Inc.
2012
for_profit
active
Industries
Primary Industry: Software
Categories
Funding & Financials
Private Equity
46300000
50m-100m
private
Investors
Founders
Alex Malafeev
Oliver Yeh
Leadership
Technology Stack
Products
App Performance Insights: Provides data on mobile app downloads, revenue, active users, retention, ratings, reviews, and search ads to analyze app ecosystem performance.
App Advertising Insights: Delivers data on digital advertising spend, impressions, share of voice, top advertisers, publishers, and creatives across mobile app ad networks.
Gaming Insights: Offers metrics on player growth, engagement, retention, revenue per daily active user, and detailed game characteristics like sub-genre and monetization.
Advanced Usage Insights: Provides benchmarking data on user behavior such as sessions per user, time spent, and user retention and churn trends against top apps.
Pathmatics: Tracks digital advertising activity including ads served, spend, impressions, and share of voice across channels like social media, OTT, display, and video.
Retail Media Insights: Extends Pathmatics data with share of voice for brands and products across retailers, onsite vs offsite creatives, and co-branded advertising.
Funding rounds
Corporate Round · (2025-10-24) · Lead: Shinhan Investment
Private Equity · $45M · (2020-05-04) · Lead: Riverwood Capital
Seed · $1M · (2013-08-06) · Lead: Rembrandt Venture Partners
