Swarovski Crystal Business
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Location
Headquarters: Wattens, Tirol, Austria, Europe
Region: Tirol
Country: AT
Continent: Europe
About
Swarovski is a globally recognized brand known for precision-cut crystal and a broad range of jewelry, watches, and crystal decorations. The company designs crystal creations for fashion, gifts, and home décor, blending craftsmanship with contemporary style. It operates internationally with flagship stores and online shopping across Europe, including a strong presence in Germany.
Swarovski Crystal Business designs and manufactures precision-cut crystal products, jewelry, and accessories for consumers and fashion partners. The company supplies luxury items including watches and home decor through its global retail network and wholesale channels. Its primary customers are end consumers seeking high-end fashion accessories and interior design elements.
Swarovski AG
1895
for_profit
active
Industries
Primary Industry: Retail
Categories
Funding & Financials
Debt
$628.55M
over-1b
private
Founders
Daniel Lasse
Daniel Swarovski
Leadership
Mathias Margreiter — Member of the Executive Board
Robert Buchbauer — Member of the Executive Board
Daniel Swarovski — Member of the Executive Board
Kolja Kiofsky — Chief Commercial Officer
Nadja Swarovski — Member of the Executive Board
Michele Molon — Executive Vice President
Sindhu Culas — President and General Manager on North America
Technology Stack
Products
Swarovski Created Diamonds Octagon Collection: A collection of precision-cut laboratory grown diamonds featuring a proprietary Octagon cut, set in precious metals.
Chroma Twist Necklaces: Necklaces featuring crystals that can be flipped to change color, available in various styles including pendants and strands.
Chroma Twist Bracelets and Dulcis Cuffs: Bracelets and cuffs featuring vividly colored crystals with precise cuts to enhance light reflection.
Matrix and Gema Earrings: Earrings featuring triple-stacked zirconia hoops and mixed-cut designs offering varied styles.
Light and Joy Collection: Jewelry pieces combining Swarovski crystals with resin and metals, including cocktail rings, cuffs, earrings, and necklaces.
Minions Crystal Figurines: Crystal figurines representing characters from the Minions franchise, crafted with detailed accessories and expressions.
Funding rounds
Debt Financing · $628.55M · (2025-07-30)