Validity
We're hiring — explore open roles below and apply in a few clicks.
Location
Headquarters: Boston, Massachusetts, United States, North America
Region: Massachusetts
Country: US
Continent: North America
About
Validity provides data-driven solutions for marketing success, focusing on CRM data quality, email deliverability, and campaign analytics. Their offerings help marketers manage and validate contact data, improve inbox placement, and optimize email campaigns across global markets. With products like BriteVerify, DemandTools, Litmus, Everest, and related tools, Validity supports data integrity, deliverability insights, and performance testing for marketing teams. They operate internationally, serving large brands and enterprises with a suite of integrations and resources to enhance email and data workflows.
Validity provides data quality and email deliverability solutions for marketing and sales teams. Its product suite includes BriteVerify for email validation, DemandTools for CRM data management, and Litmus for email campaign testing. The company serves enterprises across sectors such as e-commerce and real estate tech to ensure data integrity and improve inbox placement.
Validity
2018
for_profit
active
Industries
Primary Industry: Business Services
Categories
Funding & Financials
corporate_round
unknown
10m-50m
private
Investors
Founders
Stephen Wilson
Leadership
Tyler Cone — Director Of Engineering
Guy Hanson — Vice President, Customer Engagement (International)
Lily Cua — VP, Strategy & Corporate Development
Erik Dasque — EVP of Engineering
Jim Tobolski — Senior Vice President, Global Account Management
Jeff Hassemer — Senior Vice President of Marketing
Tom Bartel — SVP, Data Services
Technology Stack
Products
BriteVerify: A contact verification tool that validates email addresses, phone numbers, and mailing addresses in real time and in bulk to maintain accurate and actionable customer data.
DemandTools: A Salesforce data quality platform that cleanses, deduplicates, standardizes, and manages CRM data to improve accuracy and operational efficiency.
Everest: An email marketing platform that manages all stages of email campaigns, including creation, in-flight optimization, and post-send monitoring to improve deliverability and engagement.
GridBuddy Connect: A CRM user interface enhancement tool that uses grid-based views to improve data interaction and productivity for CRM users.
Litmus: An email creation and testing platform that integrates with email service providers to help marketers design, personalize, and test emails for error-free delivery.
MailCharts: A campaign inspiration platform offering industry insights and examples for email and SMS marketing communications to aid digital marketers in campaign planning.
Funding rounds
Corporate Round · (2019-05-31) · Lead: PSG Equity
Private Equity · (2018-05-01) · Lead: Silversmith Capital Partners