Vuori
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Location
Headquarters: Encinitas, California, United States, North America
Region: California
Country: US
Continent: North America
About
Vuori is a California-inspired athletic apparel brand offering men’s and women’s performance clothing designed to move with you. The company blends fitness, surf, sport, and art influences to create durable fabrics and versatile pieces that transition from workouts to everyday life. Based in Carlsbad, California, Vuori emphasizes high-quality materials like DreamKnit and BlissBlend and aims to inspire a vibrant, healthy lifestyle while investing in community and the environment.
Vuori designs and sells premium performance apparel for men and women, blending athletic functionality with casual lifestyle aesthetics. The company targets consumers seeking versatile clothing for workouts and everyday wear, utilizing proprietary fabrics like DreamKnit. It operates primarily through direct-to-consumer channels and retail stores.
Vuori, Inc.
2015
for_profit
active
Industries
Primary Industry: Manufacturing
Categories
Funding & Financials
secondary_market
1300000000
50m-100m
private
Investors
Founders
Joseph Kudla
Leadership
Technology Stack
Products
DreamKnit™ Collection: A line of athletic apparel designed for everyday comfort and use, made with knit fabric.
Vuori BlissBlend™ Collection: A collection of activewear apparel made from a specific fabric blend for fitness and casual wear.
Kore Collection: A range of athletic shorts and activewear designed for performance and comfort during workouts.
Vuori AllTheForm™: A line of fitness apparel including leggings, bras, and support tanks designed for workout and recovery.
The Ponto Polo: A relaxed-fit, short-sleeve polo shirt designed for comfort and everyday wear.
Villa Collection: A collection of travel essentials including wrinkle-resistant, lightweight apparel for convenience and comfort.
