Location
Headquarters: Boston, Massachusetts, United States, North America
Region: Massachusetts
Country: US
Continent: North America
About
WHOOP is a fitness wearables company that provides a medical-grade health and performance wearable and subscription insights to optimize sleep, strain, recovery, and overall healthspan. The product offers 24/7 monitoring across sleep, stress, heart health, and activity, with personalized coaching and metrics like VO2 max, heart rate zones, and menstrual health insights. Headquartered around Boston, USA, the brand markets memberships and devices designed for athletes and health-conscious individuals seeking data-driven performance improvements. The company emphasizes continuous health monitoring and science-backed insights to help users sleep better, train smarter, and live healthier for longer.
WHOOP is a consumer health technology company that provides wearable fitness trackers and a subscription-based service for physiological monitoring. The company offers its members data-driven insights on sleep, recovery, strain, and overall health to optimize performance. Its primary customers are athletes and health-conscious individuals seeking to improve their training and lifestyle through con
Whoop, Inc.
2012
for_profit
active
Industries
Primary Industry: Manufacturing
Categories
Funding & Financials
Series F
395000000
50m-100m
private
Investors
Founders
Aurelian Nicolae
John Capodilupo
William Ahmed
Leadership
Aurelian Nicolae — Co-Founder & Chief Hardware Engineer
John Sullivan — Chief Marketing Officer
Raul Corella — SVP, Operations & Supply Chain
Kristen Holmes-Winn — Global Head of Human Performance, Principal Scientist
Parsa Saljoughian — VP, Strategic Finance
Robert Johansen — Director of Platform
Brian Manning — R&D Software Tech Lead
Antonio Bertone — board_member
Technology Stack
Products
WHOOP 5.0: A wearable fitness tracker with 14+ day battery life that monitors sleep, strain, recovery, heart rate, VO2 Max, and women's hormonal cycles.
WHOOP Peak: An enhanced WHOOP 5.0 wearable with added healthspan monitoring, pace of aging metrics, health alerts, and real-time stress monitoring.
WHOOP MG (Medical-Grade): A medical-grade WHOOP wearable offering daily blood pressure insights, ECG heart screening, and irregular heart rhythm notifications.
WHOOP Membership Plans: Subscription services offering access to personalized health, fitness, and longevity insights based on data collected by WHOOP devices.
WHOOP Body Smart Apparel: Smart apparel designed to be worn off-wrist that integrates with WHOOP devices for health and fitness monitoring.
Funding rounds
Series G · $575M · (2026-03-31) · Lead: Collaborative Fund
Undisclosed · (2026-01-15) · Lead: SR_A
Series F · $200M · (2021-08-30) · Lead: SoftBank Vision Fund