WISEcode
We're hiring — explore open roles below and apply in a few clicks.
Location
Headquarters: Chicago, Illinois, United States, North America
Region: Illinois
Country: US
Continent: North America
About
WISEcode is a food tech company focused on food transparency and intelligence. It operates a Food Intelligence Platform that analyzes vast food data to reveal processing levels, ingredients, and nutrition, aiming to empower governments, researchers, and consumers with clear insights about what they eat. The company promotes open collaboration through initiatives like the UPF Code Hack and Code Builder, and emphasizes global accessibility of food knowledge.
WISEcode operates a food intelligence platform that analyzes packaged food ingredients to assess quality and safety. Its mobile app allows consumers to scan products for harmful additives, while its WISEdata database provides lab-validated nutritional insights for industry partners. The company serves health-conscious individuals and CPG brands through data transparency tools.
WISEcode llc
2020
for_profit
active
Industries
Primary Industry: Business Services
Categories
Funding & Financials
Early Stage
private
Founders
Paul Magelli
Leadership
Technology Stack
Products
WISEcode App: A mobile application that scans packaged food barcodes to provide an AI-powered Ingredient Quality (IQ) score and detailed ingredient analysis.
WISEdata™ Nutrition Database: A comprehensive database containing detailed ingredient information for over 1 million packaged foods, used to power the WISEcode app and related analyses.
Ingredient Quality Codes: A set of 14 distinct codes that classify and grade ingredients in packaged foods, including allergen presence, artificial additives, banned ingredients, and processing levels.
WISEcode All Natural™ Code: A code that identifies foods free from artificial ingredients, emulsifiers, and processed seed oils, providing a standard for 'all natural' labeling.
WISEcode Allergen™ Code: A code that identifies common allergens in packaged foods to assist consumers with food allergies in making safe choices.
WISEcode Artificial Flavors™ Code: A code that highlights the presence of lab-made artificial flavor chemicals in packaged foods.