XR Extreme Reach
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Location
Headquarters: New York, New York, United States, North America
Region: New York
Country: US
Continent: North America
About
XR is a Creative Technology Platform that streamlines workflows, maximizes asset value and speeds omnichannel campaign delivery with AI-powered tools. It serves brands, agencies, publishers and studios worldwide, providing centralized control over creative operations from production through distribution. The platform focuses on creative control, asset discovery, rights management, and intelligent analytics to optimize ad operations and ensure compliant, high-impact campaigns across multiple channels. Headquartered with a global reach, XR enables end-to-end management of ad creative, from post-production to playout, across TV, digital, radio, print and OOH.
XR Extreme Reach provides a creative technology platform that streamlines ad production and distribution for brands, agencies, and studios. Its AI-driven software centralizes creative assets, manages rights, and optimizes campaign delivery across TV, digital, and other channels. The company serves global clients by integrating production workflows with intelligent analytics to ensure compliant and
XR Extreme Reach Germany GmbH
2008
for_profit
active
Industries
Primary Industry: Software
Categories
Funding & Financials
Series B - XR Extreme Reach
174600000
50m-100m
private
Investors
Founders
Daniel Brackett
Gerard Barron
John Roland
Patrick Hanavan
Tim Conley
Leadership
Technology Stack
Products
Creative Control: A centralized platform for managing creative assets, rights, and metadata to ensure visibility, governance, and compliance across global campaigns.
Creative Distribution: A service for omnichannel delivery of advertising content to over 50,000 media endpoints worldwide, ensuring format adaptation and compliance.
Creative Production: A payroll and payment management system for advertising and entertainment productions, handling talent, crew, vendor, and residual payments.
Creative Intelligence: An AI-driven analytics platform that provides insights on creative impact, production efficiency, and brand compliance to optimize advertising performance.
