Our client Pakistan TECH Recruiter is looking for AI Digital Marketing & Content Specialist in Lahore. Job Description Location: Lahore (Office Based, Johar Town) Department: Marketing & Growth Salary Range: PKR 70,000 – 100,000 Role Overview DialogPay is hiring an AI-driven Digital Marketing & Content Specialist to manage social media, content production, and digital growth initiatives for DialogPay and Edarabia. This role combines content creation, social media management, and AI-assisted digital marketing. Many tasks involve managing existing content workflows and repetitive posting schedules while also improving marketing performance using AI tools. Key Responsibilities Social Media Management - Manage social media accounts for DialogPay and Edarabia - Schedule and publish posts across platforms - Monitor engagement and respond to messages - Maintain posting calendars and campaigns Content Creation - Create posts, captions, and articles using AI tools - Assist with blog posts, newsletters, and marketing materials - Repurpose existing content into multiple formats Digital Marketing Support - Assist with SEO content strategy - Support digital campaigns and promotions - Analyze engagement metrics and performance AI-Assisted Marketing Workflows - Use AI tools to improve content creation efficiency - Automate repetitive marketing tasks - Generate marketing assets and social content quickly Required Skills - Experience managing social media pages - Strong writing and communication skills - Familiarity with AI tools for content generation - Basic understanding of digital marketing and SEO - Ability to manage repetitive publishing workflows Nice to Have - Experience with Canva, Adobe tools, or similar - Familiarity with scheduling tools (Buffer, Hootsuite, etc.) - Experience with analytics tools Ideal Candidate - Organized and detail-oriented - Comfortable managing multiple social media accounts - Interested in AI-assisted marketing workflows - Able to handle repetitive tasks efficiently