As a Principal Business Development Representative you will be responsible for identifying new business opportunities, generating leads, and qualifying prospects to help drive the sales pipeline. This is a key role within the sales organization, focused on building strong relationships with prospective customers and introducing them to Infor’s solutions. ### A Typical Day in the Life Includes: - To prospect and identify new business opportunities through cold calling, email outreach, networking, and social media channels. - To conduct research to understand customer needs, market trends, and competitor activities to ensure targeted outreach and positioning. - To qualify inbound leads and identify sales opportunities by understanding prospect pain points and how Infor’s solutions can solve them. - To work closely with the Sales and Marketing teams to align on strategy, messaging, and lead nurturing efforts. - To maintain and update accurate customer information and sales activities in the CRM system. - To assist the sales team with ad hoc tasks as needed and contribute to the overall success of the sales department. ### Basic Qualifications: - Experience working in a business development role. - Experience working in a B2B environment. - Experience in prospecting activities. - Enterprise software or technology company experience. - Presentation experience with the ability to engage and build rapport with prospects. ### Preferred Qualifications: - Experience collaborating with sales team to help implement sales strategies. - Hands-on proficiency with CRM (e.g., Salesforce) and sales-engagement tools such as Outreach, Salesloft, or LinkedIn Sales Navigator. - Working knowledge of ERP or industry cloud solutions, ideally within one of Infor's core verticals. - A consistent track record of meeting or exceeding opportunity-generation targets. - Experience mentoring or coaching junior BDRs.