About Elmhurst Elmhurst 1925 is a plant-based food and beverage company built on a legacy of innovation and a commitment to delivering high-quality, clean-label products. As we scale, our focus is on building a durable brand, innovative products, and business that delivers profitable growth, strong consumer connection, and long-term value. We are an entrepreneurial, fast-moving organization looking for individuals who are curious, accountable, and motivated to build. About the Role This role is responsible for developing and executing high-quality, on-brand creative across digital, eCommerce, social, retail, and print channels. You will play a critical role in bringing the Elmhurst brand to life across every consumer touchpoint. You will work cross-functionally with marketing, eCommerce, innovation, sales, and agency partners to deliver creative that drives awareness, engagement, conversion, loyalty, and brand consistency as relevant for the relevant communication channel objectives. This role requires a balance of creative thinking, production excellence, and self-management, and is best suited for someone who thrives in a fast-paced, evolving, and accountable environment. What You Will Do Creative Development & Execution - Concept, design, and produce high-quality creative assets across: - Paid media (digital, print, still and video) - Organic social (digital, still and video) - eCommerce (Amazon, Thrive, retailer platforms, DTC, social commerce) - Food Service & Away From Home (in-store, digital, owned + co-branded partnerships) - International customers - Email and CRM - Website content - Retail and shopper marketing materials - Print and event collateral - Translate brand strategy into compelling, channel-specific creative concepts and executions - Efficiently adapt, version, and optimize assets across formats, sizes, and platforms - Concept and develop lightweight content ideas (e.g., social, product storytelling, campaign extensions) that can be executed quickly and effectively Creative Production & Shoot Management - Lead creative direction for small, focused shoots (e.g., product, social, lifestyle, stop-motion) - Develop shoot concepts and shot lists aligned to brand and channel needs - Identify, source, and manage photographers, stylists, and content creators as needed - Oversee on-set (or remote) execution to ensure efficient production and high-quality outputs - Ensure all content captured is modular and optimized for multi-channel use (social, paid, ecomm, web) - Manage timelines, budgets, and deliverables for small-scale productions Production Design & Asset Management - Own end-to-end production of creative assets from concept through final delivery - Ensure all files meet technical specifications and best practices for each platform/channel - Maintain organized file systems, naming conventions, and version control - Build and leverage templates and scalable systems to enable high-volume asset creation - Manage workflows to deliver high-quality assets quickly and accurately - Ensure all assets and content usage are compliant with licensing, talent, and usage rights agreements, protecting Elmhurst from legal and regulatory risk Brand Consistency & Evolution - Apply and uphold Elmhurst brand standards across all creative outputs - Identify opportunities to evolve and elevate brand expression across channels - Ensure consistency while allowing for channel-specific flexibility and optimization - Collaborate with internal teams and external partners to maintain creative excellence Cross-Functional Collaboration - Partner with marketing, eCommerce, innovation, and sales to translate business needs into creative solutions - Collaborate with agency partners to adapt, extend, and optimize campaign assets - Communicate clearly on timelines, deliverables, and priorities to ensure alignment Workflow & Self-Management - Manage multiple projects simultaneously with strong ownership and minimal oversight - Prioritize work based on business impact and deadlines - Proactively identify risks, gaps, and opportunities to improve execution and efficiency - Operate effectively in a fast-paced, often ambiguous environment with accountability and agility What You Bring · Strong creative and production design skills across digital and print in both still and video · Ability to balance speed, quality, and brand consistency · Strong understanding of channel-specific creative (paid vs organic, eCommerce vs social) · Highly organized with strong attention to detail · Self-starter with the ability to manage workload independently · Clear communicator who can collaborate across teams and functions · Comfort working in ambiguity and evolving environments · Passion for building brands and creating high-impact creative Qualifications · Bachelor’s degree in Graphic Design or related field · 5–8+ years of experience in graphic design (CPG experience required, agency or in-house preferred) · Strong portfolio demonstrating: o Digital, social, print, and video content - eCommerce creative - print and retail assets · Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) · Experience with motion/animation (After Effects or similar) preferred · Experience working with brand guidelines and adapting creative across channels · Experience collaborating with external agencies and internal partners · Curious to identify and learn more about AI creative solutions as the landscape evolves · Ability to self-manage workflow and prioritize effectively in a remote environment with minimal oversight Salary Range: 70-80k