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  1. Home
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  3. Head of Growth (Web 3 Portf...

Head of Growth (Web 3 Portfolio)

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WavesReach logo

Head of Growth (Web 3 Portfolio)

WavesReach

Location

Toronto, ON, Canada

Experience

Senior

Posted

Jul 15, 2026

Apply by

August 14, 2026

Applicants

0

Early applicantEasy applyFull-timeWork from Office

Sign in to apply on web or download the app for more options.

Job Description

We are looking for a strategic, execution-driven Head of Growth (Web 3 Portfolio) to lead Web3 portfolio expansion. This role demands deep expertise in Web3 growth strategies, especially within the crypto wallet ecosystem, with a sharp focus on budget allocation, return on investment driven spending, and innovative user acquisition tactics tailored for Web3. The ideal candidate will have a strong track record in Web3 marketing and growth, a comprehensive understanding of the Web3 landscape and protocols, and established networks and resources within the crypto wallet and blockchain community. This role is exclusively for professionals with genuine Web3/crypto experience. Responsibilities: - Develop and execute the growth strategy for the Web3 portfolio, focusing on user acquisition, engagement, and retention in crypto wallets and related products. - Own the budget planning, allocation, and optimization for growth campaigns, ensuring efficient spend and maximizing ROI within Web3 channels. - Leverage deep knowledge of Web3 ecosystems, including decentralized finance (DeFi), NFTs, DAOs, and Layer 1/Layer 2 protocols to craft targeted growth initiatives. - Understand and navigate the unique dynamics of crypto wallet user behavior and acquisition funnels, tailoring growth strategies accordingly. - Build and nurture partnerships within the Web3 community, including influencers, protocol teams, and ecosystem projects to amplify Wallet Vs reach. - Continuously monitor market trends and competitor activities in Web3, adapting growth tactics proactively. - Collaborate closely with product, engineering, and business teams to align growth efforts with product development and business objectives. - Provide leadership and mentorship to a growing growth team focused on Web3 channels. Requirements: - Bachelors Degree in Marketing, Business Administration, or a related field - 4+ years of hands-on growth or marketing experience within the Web3 and crypto wallet sector. - Proven expertise in budget management and performance marketing specific to Web3 channels and audiences. - Deep understanding of the Web3 ecosystem, protocols, and user profiles, with first-hand experience in executing growth strategies tailored to crypto wallets. - Strong network and relationships within the Web3 industry, especially among crypto wallets, blockchain projects, and key influencers. - Entrepreneurial mindset and willingness to work in a fast-paced startup environment, taking ownership and driving growth initiatives from 0 1. - Data-driven mindset with the ability to analyze complex metrics and optimize campaigns for scalable growth. - Excellent communication skills, capable of working cross-functionally with technical and non-technical teams.

Key Responsibilities

  • Develop and execute growth strategies for user acquisition, engagement, and retention in crypto wallets.
  • Own budget planning, allocation, and optimization for growth campaigns to maximize ROI.
  • Leverage knowledge of Web3 ecosystems including DeFi, NFTs, and DAOs to craft targeted initiatives.
  • Navigate crypto wallet user behavior and acquisition funnels to tailor growth strategies.
  • Build and nurture partnerships with influencers, protocol teams, and ecosystem projects.
  • Monitor market trends and competitor activities to adapt growth tactics proactively.
  • Collaborate with product, engineering, and business teams to align growth with objectives.
  • Provide leadership and mentorship to a growing growth team.

Requirements

  • Bachelor's Degree in Marketing
  • Business Administration
  • or a related field

Skills Required

Web3 growth strategiesCrypto wallet ecosystemBudget managementPerformance marketingDeFiNFTsDAOsLayer 1/Layer 2 protocolsData analysisCampaign optimizationStrategic thinkingExecution-driven mindsetEntrepreneurial mindsetCommunicationCross-functional collaborationLeadershipMentorship

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Job Overview

Salary

—

Job Type

Full-time

Experience

Senior

Location

Toronto, ON, Canada

Application Deadline

August 14, 2026

Total Applicants

0

About WavesReach

WavesReach logo

WavesReach is a leading company in the Technology sector, known for innovation and employee-centric culture.

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