Marketing Operations & Digital Marketing VirtualAssistant (SEO, Website & Social Media Support) About the Client The client owns a growing niche marketing agency that specializes in helping cleaning companies and landscaping businesses win more commercial contracts by improving their online visibility. The business focuses on three primary service offerings: - AI-assisted website development - Google Business Profile Optimization - Local SEO & Citation Management The business has reached a stage where documented SOPs are in place and is now looking for a proactive Virtual Assistant to help execute recurring operational tasks, improve efficiency, and remove fulfillment bottlenecks so the owner can focus on business development and sales. Position Overview We are looking for a detail-oriented, proactive, and tech-savvy Virtual Assistant who enjoys following systems while also making sound decisions when instructions aren't perfectly defined. This role combines website maintenance, local SEO support, social media assistance, image preparation, research, and operational support. The ideal candidate enjoys improving processes and wants to become a long-term contributor to a growing business. Key Responsibilities Website Maintenance - Perform routine WordPress maintenance - Update WordPress plugins through SiteGround - Monitor websites for errors after updates - Notify the client when manual plugin uploads are required - Assist with ongoing website maintenance tasks Google Business Profile & Local SEO - Upload and organize photos - Optimize Google Business Profiles - Assist with local citation management - Upload branded photos to directories including: - Yelp - Manta - Other business directories - Help maintain consistent branding across online listings Website Content Preparation - Resize website images to required dimensions - Crop before-and-after project photos professionally - Pair before-and-after images - Organize image libraries - Prepare photos for website publishing - Assist with website asset organization Additional tasks with - Replit, WordPress, and Siteground tasks Social Media Support Repurpose existing content across multiple platforms. Responsibilities include: - Edit short-form videos - Schedule and publish content - Repurpose content across platforms - Upload reels and short videos - Assist in building a consistent posting routine Platforms include: - LinkedIn - Facebook - Instagram - Google Business Profile - YouTube Shorts - TikTok (future) Target posting frequency: - Approximately 3 posts per week Video Editing - Edit short-form marketing videos - Add captions where appropriate - Trim videos - Format videos for different platforms - Repurpose existing video content Client Onboarding Support Assist with onboarding new marketing clients by: - Creating Google Drive folder structures - Gathering publicly available business information - Researching social media accounts - Organizing website assets - Preparing project files - Following documented onboarding SOPs Administrative & Operational Support - Follow documented SOPs - Help improve SOP documentation where needed - Organize project files - Perform internet research - Support ongoing fulfillment tasks - Complete recurring operational activities Preferred Skills Required - Strong attention to detail - Excellent organizational skills - Comfortable following SOPs - Able to work independently - Strong written English - Good judgment - Resourceful researcher - Proactive communicator Technical Skills Experience with some or most of: - WordPress - SiteGround - Google Business Profile - Local SEO - BrightLocal - VEED - Basic image editing - Canva (nice to have) - Google Workspace - Google Drive - Replit - Siteground Additional: Replit, WordPress, and Siteground tasks AI Experience Comfortable using AI tools such as: - Claude - ChatGPT - AI-assisted workflows Ideal Personality The client is looking for someone who is: - Proactive - Curious - Reliable - Detail-oriented - Comfortable making reasonable decisions without constant supervision - Enjoys improving systems - Interested in helping grow a business - Takes ownership of assigned work - Wants to be part of a growing team rather than simply completing tasks Communication Preferred communication: - WhatsApp Working hours: - Flexible - No strict timezone overlap required Initial Hours - 10 hours/week - Opportunity for additional hours as the business grows Long-Term Growth The client expects the role to evolve as more SOPs are completed. Over time, the VA may take ownership of additional fulfillment, onboarding, website, SEO, and operational tasks.