About the Role: We're seeking an SEO & Content Executive to help boost Abacus's digital footprint. This role combines keyword strategy, on-page SEO, and content coordination to ensure our messaging ranks and resonates. Key Responsibilities: - Conduct keyword research and implement SEO best practices - Optimize website pages and blogs for on-page SEO - Coordinate with writers for SEO-aligned content - Monitor site performance via Search Console and other SEO tools - Support link-building and content outreach efforts - Requirements: - 2-3 years of relevant professional experience - Proficiency in Canva is mandatory - Strong communication skills in both English and Urdu - Familiarity with tools like SEMrush, Ahrefs, Screaming Frog, and Google tools - Good grasp of SEO fundamentals - Analytical mindset with focus on rankings and results