Our client Multiinsight is looking for Social Media Manager in Islamabad. Job Description About the Role We are building multiple personal brands in the e-commerce space (Shopify, Amazon, and digital growth). Our goal is to create a content-driven authority ecosystem that generates inbound leads and drives business growth. This role is not about posting content. You will be responsible for: - Building and scaling personal brands across Instagram, TikTok, YouTube, X and LinkedIn - Turning content into attention, authority, and inbound leads - Using AI tools and systems to increase speed, quality, and output - This is a high ownership role where you will work directly with the founder and eventually lead the content function. What You'll Be Responsible For 1. Content Strategy & Planning Develop platform-specific strategies for: - Instagram - TikTok - YouTube - LinkedIn - X Research: - Viral trends - Competitor content - High-performing formats in e-commerce (Shopify & Amazon) - Build weekly and monthly content calendars aligned with business goals 2. Content Ideation, Scripting & Messaging Generate: - Viral hooks - Video concepts - Series ideas Write or guide writing of: - Short-form scripts - Long-form video outlines - LinkedIn content - Ensure messaging aligns with: - Authority building - Lead generation 3. AI-Driven Content Systems Use AI tools to: - Generate ideas - Improve scripts - Repurpose content - Analyze performance Build workflows to: - Increase content output - Reduce production time - Continuously test new AI tools and systems 4. Content Production Management - Plan and manage content shoots, recording schedules - Direct the founder on delivery, hooks, on-camera performance - Coordinate with video editors provide clear briefs - Maintain editing style and quality 5. Distribution & Repurposing - Turn 1 piece of content into multiple assets: - Shorts / Reels - Carousels - LinkedIn posts - Ensure consistent posting across platforms - Maximize reach through smart distribution 6. Platform Optimization & Growth - Optimize profiles Bios, Covers, Thumbnails and Links - Understand and leverage platform algorithms - Track trends and adapt quickly 7. Analytics & Performance Tracking - Monitor views, engagement, follower growth and lead generation - Identify winning content patterns - Iterate based on dat 8. Lead Generation Alignment - Align content with offers, funnels and CTAs - Support inbound pipeline: Content DM Call What We're Looking For Must-Have: - Experience managing personal brands or content-driven accounts - Strong understanding of: - Instagram - TikTok - YouTube - LinkedIn - X - Strong understanding of AI tools and workflows (ChatGPT, automation tools, etc.) - Ability to identify viral trends and content patterns - Strong copywriting skills (hooks, scripts, posts) - Experience working with editors and content teams Nice to Have: - Experience in E-commerce (Shopify / Amazon) and Digital marketing or agencies - Understanding of funnels and conversion psychology - Basic editing knowledge Mindset We Want - Ownership mindset (this is your domain) - AI-first thinking (how can we do this faster and better?) - Speed > perfection - Creative + analytical balance - Always testing, learning, iterating