Location
Headquarters: El Segundo, California, United States, North America
Region: California
Country: US
Continent: North America
About
Mattel is a leading global toy company that designs, manufactures, and markets a broad portfolio of popular brands and toys, including Barbie, Hot Wheels, Fisher-Price, and American Girl. The company operates across worldwide markets with its Mattel Creations and licensed IP, delivering toys, dolls, playsets, and entertainment products for children and families. Mattel emphasizes imaginative play and brand storytelling, with a diverse range of products across age groups and regions. Headquartered in the United States, the company also manages a family of brands and retailers that extend its reach into children’s entertainment and toys.
Mattel designs, manufactures, and markets a broad portfolio of toys and family entertainment products for children and families. The company owns iconic brands such as Barbie, Hot Wheels, Fisher-Price, and American Girl, selling its offerings through global retail and ecommerce partners. Its business model integrates physical toys with digital content and licensed intellectual properties.
Mattel Inc.
1945
for_profit
active
Industries
Primary Industry: Manufacturing
Categories
Funding & Financials
IPO
600000000
over-1b
ipo
MAT
nasdaq
Founders
Elliot Handler
Harold Matson
Leadership
Lisa Lee — Sr. Manager, Global Brand Marketing (Vehicles - Hot Wheels, Matchbox, Cars)
Krista Berger — Senior Vice President Barbie and Global Head of Dolls
Kevin Farr — Executive Vice President and Chief Financial Officer
Lisa Laubach — Head of Ecommerce & Online Experience, American Girl
Ross Ingram — Head of Product - Future Lab
Avik Maitra — Staff Designer, Mattel Creations
Technology Stack
Products
Barbie Dolls and Playsets: A range of dolls and playsets designed for imaginative play and storytelling, featuring diverse characters and themes.
Hot Wheels Cars and Track Sets: Toy cars and track sets that simulate racing and automotive play experiences.
Fisher-Price Toys and Baby Gear: Toys and baby products designed to support early childhood development and parenting needs.
Funding rounds
Post Ipo Debt · $600M · (2025-11-05)
IPO · (2009-09-28)
Connect
Connect
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