Head of Growth (Web 3 Portfolio)
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Head of Growth (Web 3 Portfolio)
Location
Toronto, ON, Canada
Experience
Senior
Posted
Jul 15, 2026
Apply by
August 14, 2026
Applicants
0
Early applicantEasy applyFull-timeWork from Office
Job Description
We are looking for a strategic, execution-driven Head of Growth (Web 3 Portfolio) to lead Web3 portfolio expansion. This role demands deep expertise in Web3 growth strategies, especially within the crypto wallet ecosystem, with a sharp focus on budget allocation, return on investment driven spending, and innovative user acquisition tactics tailored for Web3.
The ideal candidate will have a strong track record in Web3 marketing and growth, a comprehensive understanding of the Web3 landscape and protocols, and established networks and resources within the crypto wallet and blockchain community. This role is exclusively for professionals with genuine Web3/crypto experience.
Responsibilities:
- Develop and execute the growth strategy for the Web3 portfolio, focusing on user acquisition, engagement, and retention in crypto wallets and related products.
- Own the budget planning, allocation, and optimization for growth campaigns, ensuring efficient spend and maximizing ROI within Web3 channels.
- Leverage deep knowledge of Web3 ecosystems, including decentralized finance (DeFi), NFTs, DAOs, and Layer 1/Layer 2 protocols to craft targeted growth initiatives.
- Understand and navigate the unique dynamics of crypto wallet user behavior and acquisition funnels, tailoring growth strategies accordingly.
- Build and nurture partnerships within the Web3 community, including influencers, protocol teams, and ecosystem projects to amplify Wallet Vs reach.
- Continuously monitor market trends and competitor activities in Web3, adapting growth tactics proactively.
- Collaborate closely with product, engineering, and business teams to align growth efforts with product development and business objectives.
- Provide leadership and mentorship to a growing growth team focused on Web3 channels.
Requirements:
- Bachelors Degree in Marketing, Business Administration, or a related field
- 4+ years of hands-on growth or marketing experience within the Web3 and crypto wallet sector.
- Proven expertise in budget management and performance marketing specific to Web3 channels and audiences.
- Deep understanding of the Web3 ecosystem, protocols, and user profiles, with first-hand experience in executing growth strategies tailored to crypto wallets.
- Strong network and relationships within the Web3 industry, especially among crypto wallets, blockchain projects, and key influencers.
- Entrepreneurial mindset and willingness to work in a fast-paced startup environment, taking ownership and driving growth initiatives from 0 1.
- Data-driven mindset with the ability to analyze complex metrics and optimize campaigns for scalable growth.
- Excellent communication skills, capable of working cross-functionally with technical and non-technical teams.
Key Responsibilities
- Develop and execute growth strategies for user acquisition, engagement, and retention in crypto wallets.
- Own budget planning, allocation, and optimization for growth campaigns to maximize ROI.
- Leverage knowledge of Web3 ecosystems including DeFi, NFTs, and DAOs to craft targeted initiatives.
- Navigate crypto wallet user behavior and acquisition funnels to tailor growth strategies.
- Build and nurture partnerships with influencers, protocol teams, and ecosystem projects.
- Monitor market trends and competitor activities to adapt growth tactics proactively.
- Collaborate with product, engineering, and business teams to align growth with objectives.
- Provide leadership and mentorship to a growing growth team.
Requirements
- Bachelor's Degree in Marketing
- Business Administration
- or a related field
Skills Required
Web3 growth strategiesCrypto wallet ecosystemBudget managementPerformance marketingDeFiNFTsDAOsLayer 1/Layer 2 protocolsData analysisCampaign optimizationStrategic thinkingExecution-driven mindsetEntrepreneurial mindsetCommunicationCross-functional collaborationLeadershipMentorship
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