## Description Butler/Till is a results-driven marketing agency offering deeply collaborative client experience, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP). SUMMARY The SEO Strategist at Butler/Till plays a critical role in our service-model for clients, working at the intersection between SEO performance and individual customer consultations. Specifically, this role will be a primary support partner to small business owners enrolled in our SEO program, while also remaining hands-on in buying platforms, focused on reporting on and optimizing search campaigns. This role is loosely 75% support and 25% media activation/optimization. A successful SEO Strategist will offer enrolled business owners best-in-class education, consultation and support to help them understand how their SEO campaigns function to deliver their desired business outcomes. They will work to collaboratively optimize campaign performance and know all details of our offering. They must exhibit strong communication skills, client-focused problem solving, and the ability to tell a meaningful story with performance data. Additionally, to keep with evolving program details and search industry change, this individual will assist on location-level SEO strategy and planning. In short, they are considered the subject matter experts in SEO. They manage and analyze campaign performance, perform quality assurance tasks, assist on strategy, and make optimizations to meet client KPIs. They communicate effectively with internal teams and our clients, while also being the voice of client interests internally at our agency. Additionally, they play a critical role in keeping a strong pulse on industry news & trends. A successful SEO Strategist should have the ability to handle complex issues and problems while leaning on the support of senior specialists and managers for escalated issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment. KEY OUTCOMES & RESPONSIBILITIES Key Outcome: Client Support and Education This position supports the small business owners that we execute SEO for by providing great customer service, representing our program and being a wealth of knowledge in the SEO space. This individual is a key component of client engagement, satisfaction and retention. Key Responsibilities: · Serve as an expert point of contact for clients enrolled in our SEO program · Educate clients on SEO fundamentals and program details · Provide performance read outs and insights, showcasing how our team’s work drives business outcomes · Coach clients on appropriate budget and investment levels · Maintain documentation of client communication Key Outcome: Measurement and Reporting: SEO Strategists can turn raw numbers into meaningful stories about campaign performance. They use these insights to make media performance better and help clients achieve their business goals. Key Responsibilities: · Analyze, review, and report on effectiveness of campaigns to clients · Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impacted performance. · Acts as channel SME, fields any questions and/or provide any follow-ups to channel-specific inquiries. · May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement. · Collaborates with Analytics to ensure data accuracy in dashboards and recommend appropriate KPIs for recommended channel activation strategies. · Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance. Key Outcome: Planning & Strategy Key Responsibilities: · Collaborate with cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks and client business objectives. · Continuously analyze key performance metrics to measure effectiveness of campaign initiatives. · Support in identifying testing opportunities quarterly, contributing to testing briefs, recommendations, and execution plans · Work with Senior Specialists to prepare materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc. Key Outcome: Communication & Collaboration Key Responsibilities: · Works as a bridge between their SEO team and client needs, concerns, and viewpoints · Supports planning team in the development of channel plans including budget forecasts, campaign/bid strategies, campaign structure, competitive insights, test opportunities and key learnings that can be put into actionable items · Is a supporting vocal role in defining our approach by answering internal cross-functional team questions and inquiry · Collaborate with Analytics, Planning, and Account Service teams to build reports and craft client communication · Collaborates to author thought leadership material (POVs, blog posts, white papers, speaking opportunities, etc.) QUALIFICATIONS · REQUIRED · Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience · Minimum of 3 years of experience managing and leading campaigns in the channel ecosystem. · Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments. · Experience working in multi-location marketing and/or highly regulated industries. · Proactive and curious attitude. Strong problem-solving skills. · Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities. · Use of listings, citation, review management platforms (Birdeye, SOCi, Reputation.com, etc.) · Strong Excel skills (VLOOKUP, Pivot tables/charts, etc.) · Experience in customer-facing roles about SEO/paid media performance and strategy. CORE COMPETENCIES [Core competencies remain listed for all roles] CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients COLLABORATIVE: Working with teams and across the organization with ease OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication. TRAVEL REQUIREMENTS All employees, regardless of role or geographic location, are required to attend in person for onboarding during their first week of employment and annually for the Shareholder’s Summit held in June. Additional travel is not routinely expected but may be required for key/critical meetings & events. WORK ENVIRONMENT & PHYSICAL DEMANDS The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work. EEO DISCLAIMER Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. COMPENSATION Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $49,000 - $72,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.